A campaign to promote the new Bathstore mascot, a little blue duck, needed an online presence. The client's requirements included a viral game, microsite, blog and future additional features.
We were presented with a number of different game options, the one decided upon by the client was a "Hook the Duck" game. We developed the design of the game to incorporate not only the Bathstore promotional mascot, but also to showcase a selection of their products. Also developing the theme to use a shower to remove the ducks rather than the conventional hook.
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